SENIOR BRAND MANAGER GASTROENTEROLOGY - BUCHAREST

 

 

Among responsibilities will be:

  • Plans, implements and controls programs to increase market penetration and profitability for a range of products/services;
  • Develops product positioning and growth strategy;
  • Launches new products on the market or existing products on new markets and initiates training for the sales force;
  • Acts as an interface between product development and the field sales force by recommending modifications of assigned ranges of products/services;
  • Liaises with advertising or direct marketing whilst promotional material is being produced;
  • Contributes to the budget definition and the recruitment process of key staff;
  • Ensuring budget is within the plan;
  • Support team leader in managing pharmaceutical representatives on the field;
  • Participate in access issues if appropriate;
  • Participate in forecasting and adjusting the objectives;
  • Understands local healthcare system(s);
  • Understands types of customer(s);
  • Follows ethical and legal guidelines;

 

Required competencies to perform the job:

  • Ability to make effective trade-off decisions and execute effectively within and between channels to move the relevant beliefs and behaviors in response to identified jobs to be done and key player objectives within local market;
  • Applies industry knowledge, design principles, tools, and technologies with appropriate affiliate resources/processes to create and execute powerful marketing solutions that local customers need and want;
  • Leverages deep understanding of customer needs, market trends, competitor strategy and data, and therapeutic knowledge to implement real-time and actionable business solutions by disease area and portfolio/brand levels;
  • Derives and discovers insights by identifying business problems and integrating, synthesizing, and/or thinking critically about data and insights to define, develop, and activate strategies and enable strong execution;
  • Develops and/or influences portfolio or brand strategies, including competitive positioning, to inform business, product, and customer planning while delivering a unique value proposition across customer groups;
  • Builds and sustains valuable partnerships across functions and geographies and with external agencies, technology and capability partners, and advocacy groups across the entire ecosystem to drive product strategy and customer impact;
  • Creates, delivers, and/or influences experiences with meaningful and personalized content and solutions through an optimized mix of traditional and digital channels and purposeful content reuse. Establishes and tracks effectiveness, KPIs, and course corrects when needed;

 

Required skills to perform the job:

  • Minimum 3 years’ experience as a Brand or Product Manager in a pharmaceutical company Previous relevant experience in the gastroenterology area is required;
  • Tests out new ways of working through questions, explores options, and recommends new ideas and solutions ahead of marketing trends;
  • Anticipates and proactively embraces change and ambiguity, persistently moves past setbacks in a competitive and challenging environment, and continuously iterates solutions;
  • Cuts through complexity and makes creative connections when identifying root causes and implementing scalable solutions to business problems;
  • Adapts approach by tailoring a clear, concise, and compelling message based on audience and uses relevant data and examples to lead internal and external stakeholders to outcomes;
  • Demonstrates knowledge of the healthcare economic value chain to drive business performance;
  • Demonstrates excellent English language skills;
  • Driving license B;

 

Other information:

  • The recruitment process will be conducted through QPAS
  • Only eligible candidates will be contacted.

Attention:

  • By applying to this job, we are deemed to have your default consent to the processing of personal data by QPAS, pursuant to Regulation (EU) 2016/679.

 

 

 

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